AppId is over the quota
Howdy folks, Sergiu here. I run the BuySellAds Unreserved program where we help BSA publishers monetize their unsold inventory. I’m thrilled to announce a new feature that’s bringing Unreserved to the next level: Passback tags and CPM floors. Naturally, as a BuySellAds publisher listed in our marketplace, your priority is selling directly, but some unsold inventory is inevitable.
Our new feature is available to all Unreserved members, so if you’re not part of Unreserved yet, you should really apply, as it’s an entirely risk free test where we check to make sure we’ll improve on your current backfill solution, and don’t require any kind of contract.
Sign-up for Unreserved
While you wait for advertisers to buy directly, you want to make as much money as possible from your unsold impressions. As a member of Unreserved, you’ll see a passback setting next to each Ad zone that’s managed by us.
Select Passback and you’ll be able to create a CPM floor. A CPM floor is the lowest price we’ll sell your unsold inventory for. If you’re just using Unreserved, it’s best to leave the CPM Floor empty and allow us to monetize your inventory without any restrictions.
If you do have another network you’d like us to pass impressions to, the CPM floor can really help you get the most money out of every impression. If you set it too high, a low percentage of your unsold inventory will make money, and if you set it too low, you won’t be maximizing your revenue. Pricing is tricky, so it’s often best to run Unreserved without a CPM floor to determine your average CPM, and then use that average CPM as a reference point.
A passback tag is another ad network’s ad tag; whenever we don’t sell an impression at your CPM floor, we send that impression to one of your other ad partners. Adding a passback tag is as simple as adding an HTML/javascript code, like AdSense tags, to the “Ad Code” field, as you can see below.
Alternatively you have the option to upload a creative of your own, there are many scenarios where this is useful just as much.
We’ve crafted these new features to remove any excuse you have for not joining Unreserved. It’s completely risk-free and flexible. We test on your site for a couple weeks, and if we don’t make you more money, there’s nothing locking you in. We’re constantly updating and tweaking the program, so stick tight to our blog as we’ll announce more features in the very near future.
If you haven’t applied for Unreserved, give us a shot!
Sign-up for UnreservedI’ll reply to every comment in the section below, should you have any questions!
